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Getting citations from a site with a high domain authority and high traffic can help improve your ranking in local search. Going for quality links over quantity is the key here. General business directories. Industry, niche or sector-specific directories (Trip Advisor). Local newspaper and press websites silky-smoothskin.cf Shout about your success to secure the social proof you need to persuade new and existing customers to trust your business. UK-based swim school Puddle Ducks do this brilliantly on their testimonial page with glowing quotes from their customers